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Brand consistency does not mean every property has to feel the same. Where customization is permitted, Select can modify established designs or develop custom casegoods and seating that respond to the property, location, and guest — while respecting the larger brand vision and project requirements.
Designed for the property. Built for hospitality.
A property may need a different finish, dimension, material, configuration, or completely custom piece to respond to its architecture, region, guest profile, or operational needs. Select brings design understanding and manufacturing experience together to develop those solutions without losing sight of the realities of select service: budget, durability, manufacturability, schedule, installation, and repeatability. Where an established brand prototype is being modified, we work within the applicable brand standards and approval process so the property-specific solution can complement the broader brand experience.
Custom with commercial judgment
Property-Specific Design
Adapt finishes, materials, dimensions, details, or furniture solutions to the needs and character of the individual property.
Smart Engineering
Develop construction for hospitality use while considering manufacturability, durability, installation, and cost.
Materials That Fit the Job
Select materials for appearance, performance, availability, and project economics — not simply because they were used before.
Value Engineering With Intent
Identify opportunities to reduce cost without unnecessarily stripping away the elements that make the design successful.
Built to Install and Perform
Consider packaging, installation, housekeeping, guest use, and long-term performance as part of the product development process.
One project can lead to the next
A custom solution developed for one property may later become the foundation for a repeatable program. An established prototype may need a property-specific modification. A specification-driven project may uncover an opportunity for a better solution. Select can support the project at any of those points — and help carry the approved solution forward into production and future use where appropriate.
Need a custom select-service solution?
Share the property requirements, design direction, and installation date, and we can discuss the right path for the project.